CASE STUDY • 2024
Greg Cee Photo
How we helped a real estate photographer dominate local search and achieve 200% traffic growth
200%Traffic Growth
6s→2sSpeed Improvement
#1Top Keyword Rank
150%Local Visibility
WEBSITEgregceephoto.com
NICHEReal Estate Photography
CLIENTGreg Collier
PROJECT DURATION6 Months
Client Overview & Requirement
Gregceephoto is a leading provider of professional real estate photography services in Atlanta. Dedicated to capturing life's most memorable moments, they needed a strategy to stand out in a saturated market and dominate local search results to attract more real estate agents and homeowners.
The Challenges We Faced
- High Market Saturation — Intense competition among real estate photographers in Atlanta
- Brand Differentiation — Difficulty standing out among similar service providers
- Local SEO Competition — Fighting for visibility with established local businesses
- Technical Issues — Slow loading speeds (6s+) and poor on-page optimization
- Algorithm Changes — Adapting to constant search engine algorithm updates
Our Strategic Approach
- Niche Targeting — Focused on specific real estate photography terms and long-tail keywords
- Local SEO Enhancement — Optimized for Atlanta-based search phrases with localized content
- Content Marketing — Created case studies, portfolio showcases, and informative blog posts
- Technical Optimization — Improved site speed from 6 seconds to under 2 seconds
- Link Building — Secured authoritative backlinks from real estate platforms and directories
- GMB Optimization — Enhanced Google My Business profile for local pack visibility
Organic traffic increased by 200% within 6 months
Tools We Used
Search Console
Analytics
Ahrefs
SEMrush
Ubersuggest
Screaming Frog
Yoast SEO
Surfer SEO
Keyword Rankings Improvement
"Events Photography Atlanta" → Position #1
"Real Estate Photography Atlanta" → Position #5
Page speed improved from 6 seconds to under 2 seconds
Before We Started
- Low organic traffic & poor keyword visibility
- Unoptimized meta tags and headers
- Slow loading pages (6s load time)
- Weak internal linking structure
- No blog or content strategy
- Inconsistent local SEO efforts
- Limited backlinks
After Our Work
- 200% increase in organic traffic
- Fully optimized on-page SEO
- Page speed improved to under 2s
- Strong internal linking structure
- Consistent content calendar with blogs
- High-authority backlinks acquired
- Boosted local map pack rankings
Results We Achieved
200%Organic Traffic Increase
75%Bounce Rate Reduction
40+Keywords on Page 1
Google My Business visibility increased by 150%
Keyword Ranking Improvements
| Keyword | Before | After | Improvement |
|---|---|---|---|
| Events Photography Service in Atlanta | Not Ranked | #1 | +100% |
| real estate photography in Atlanta | #45 | #5 | +40 spots |
| real estate photographer in Atlanta | #32 | #8 | +24 spots |
| atlanta real estate photography | #28 | #9 | +19 spots |